Why Google thinks most Deal Sourcing Websites suck!
Deal Sourcing like any business is all about projecting credibility to potential customers. A website is most likely the first port of call for most customers when deciding to do business with you. This is essentially an asset that any business owner has the ability to own the narrative and messaging you want customers to see. However far too often most businesses and Deal Sourcers are no different websites become neglected, lack content and more importantly look dreadful in the eyes of Google and Search Engines.
Below are a selection of really obvious website issues any Deal Sourcer should be focusing on improving now to establish or even improve their creditability to both customers and Google alike.
The Website is Not Indexed
As obvious as this may sound, Google is technically unable to identify your websites existence out of thin air. There is some degree of legwork to ensure Google can identify that your website exists and ultimately indexed in Search Engine Results pages (SERPS). This is why submitting up to date sitemap and setting up Google Search Console is so important for your websites success. If Google can’t find you, it’s pretty safe to say your potential customers can’t either!
The Blog section hasn’t been updated in months if not years!
From my research into Deal Sourcer websites recently it’s very apparent that many Deal Sourcers have had their websites built and started to add blog content, maybe 2 or 3 articles then stop completely. Even worse, they may even have a blog/news section but no articles. It’s as if the web developer has created a blog section and left the content writing to the Deal Sourcer. Although the content will not generate an instant return on investment it is an investment on brand reputation.
Therefore not updating your blog section is a massive missed opportunity to continuously add value and educate your customers further or even attract more customers through search engines while also demonstrating that extra authority to both Google and your customers.
Also… just saying if your latest blog article is dated 18 May 2019 customers may question if your business is still trading or worse gone out of business.
Poor Page Titles and Meta Descriptions
A Page Title is what appears on the top of the website and is reflected as the blue clickable lines in Google Search Results. A Page Title is a way to tell Google what this page is about and is probably one of the most important ranking factors when setting up a website. Although not specifically a ranking factor, a meta description is the wording under the blue lines on SERPS describing what the page is about but more importantly an amazing opportunity to provide your reader an amazing call to action and reason to click to your website.
This might very well be your website visitors first interaction with your brand. By not optimising either Page Title or Meta Description you decrease the likelihood your customers will click on your website and therefore only reliant on Branded traffic (eg: your brand name searches in SERPS) reducing your potential audience significantly.
In otherwords if you have Page titles Such as “Homepage” or “Blog-1”or “Page” or even the page is numbered then it’s a pretty obvious indication that your website is not only missing out on traffic but also no SEO work has been done to your website.
So what should I do about it??
Firstly, I'm offering a Free 30 Min Strategy session where I will go through your website and identity at least 2-3 quick wins you can implement straight away! In addition to a the free strategy call, I also offer SEO training to really help you understand how to improve your rankings and traffic from Search Engines and Google.